CLIENT
Snooze
MY ROLE
User Research
Prototyping
UI Design
SUMMARY
I helped empathise and visualise the re-design of the Snooze Bedbuilder feature
SUMMARY
I helped empathise and visualise the re-design of the Snooze Bedbuilder feature
SUMMARY
I helped empathise and visualise the re-design of the Snooze Bedbuilder feature
PROBLEM STATEMENT
As part of a re-platform of the Snooze ecommerce website, Snooze needed to replace their Bedbuilder feature, using this as an opportunity to improve a noticeably cumbersome experience.
PROBLEM STATEMENT
As part of a re-platform of the Snooze ecommerce website, Snooze needed to replace their Bedbuilder feature, using this as an opportunity to improve a noticeably cumbersome experience.
PROBLEM STATEMENT
As part of a re-platform of the Snooze ecommerce website, Snooze needed to replace their Bedbuilder feature, using this as an opportunity to improve a noticeably cumbersome experience.
Project Goals
Project Goals
Redesign of current Bedbuilder system to accommodate more part and material configurations
Redesign of current Bedbuilder system to accommodate more part and material configurations
A more helpful tool to assist in-store staff with sales
Explore the use of 3D rendered bed parts for a more interactive experience
Improve the user experience of bed modifications
Introduce mobile and tablet optimisation
APPROACH
To gather insights on the current Bedbuilder experience from customers, staff and manufacturer’s, with a focus on both long term and short term states.
APPROACH
To gather insights on the current Bedbuilder experience from customers, staff and manufacturer’s, with a focus on both long term and short term states.
APPROACH
To gather insights on the current Bedbuilder experience from customers, staff and manufacturer’s, with a focus on both long term and short term states.
Research Methods
Research Methods
Customer interviews
Market research analysis
Prototype testing
Customer journey
Persona
Information Architecture
Manufacturer visits
Customer Mindsets
On synthesizing our customer research we could define 2 key Bedbuilder mind sets
Customer Mindsets
On synthesizing our customer research we could define 2 key Bedbuilder mind sets
Customer Mindsets
On synthesizing our customer research we could define 2 key Bedbuilder mind sets
The Stylist
“I love it because I made it”
The stylist wants to make a decision on every component of the bed to reflect her personal style and preference.
Strives to create the perfect bed. Will switch between online & in-store and seek feedback to make sure what they are getting is exactly right.
The Tweaker
“I need this headboard to be 10mm shorter”
The tweaker wants to make a minor adjustment to a bed they have seen in-store to meet their requirements, ie. height change, add storage.
PROTOTYPING
We set up a lo-fi clickable prototype using invision to help aid the customer conversations and also provide usability insights.
PROTOTYPING
We set up a lo-fi clickable prototype using invision to help aid the customer conversations and also provide usability insights.
PROTOTYPING
We set up a lo-fi clickable prototype using invision to help aid the customer conversations and also provide usability insights.
Defining the MVP
Defining the MVP
Defining the MVP
Through close collaboration with the lead developer, I was able to fine tune the complexity of the navigation and using Principle App I was able to accurately communicate subtle but necessary interactions.
Atomic consistency
Atomic consistency
Atomic consistency
Alongside the finished interface designs, I produced a sketch file documenting all elements to keep the designs as consistent and re-usable as possible. This was an important tool for the development team to use and build an understanding for.
Learnings
Learnings
Learnings
Seek critical feedback early
Despite the close collaboration between design and build, there could have been more honest conversations had early on when defining the MVP. Our ambition blinded us early, which resulted in inadequate time for build feedback and a premature release.
