CLIENT

Snooze

MY ROLE

User Research
Prototyping

UI Design

SUMMARY

I helped empathise and visualise the re-design of the Snooze Bedbuilder feature

SUMMARY

I helped empathise and visualise the re-design of the Snooze Bedbuilder feature

SUMMARY

I helped empathise and visualise the re-design of the Snooze Bedbuilder feature

PROBLEM STATEMENT

As part of a re-platform of the Snooze ecommerce website, Snooze needed to replace their Bedbuilder feature, using this as an opportunity to improve a noticeably cumbersome experience.

PROBLEM STATEMENT

As part of a re-platform of the Snooze ecommerce website, Snooze needed to replace their Bedbuilder feature, using this as an opportunity to improve a noticeably cumbersome experience.

PROBLEM STATEMENT

As part of a re-platform of the Snooze ecommerce website, Snooze needed to replace their Bedbuilder feature, using this as an opportunity to improve a noticeably cumbersome experience.

Project Goals

Project Goals

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Redesign of current Bedbuilder system to accommodate more part and material configurations

Redesign of current Bedbuilder system to accommodate more part and material configurations

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A more helpful tool to assist in-store staff with sales

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Explore the use of 3D rendered bed parts for a more interactive experience

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Improve the user experience of bed modifications

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Introduce mobile and tablet optimisation

Snooze-Screens@2x

APPROACH

To gather insights on the current Bedbuilder experience from customers, staff and manufacturer’s, with a focus on both long term and short term states.

APPROACH

To gather insights on the current Bedbuilder experience from customers, staff and manufacturer’s, with a focus on both long term and short term states.

APPROACH

To gather insights on the current Bedbuilder experience from customers, staff and manufacturer’s, with a focus on both long term and short term states.

Research Methods

Research Methods

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Customer interviews

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Market research analysis

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Prototype testing

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Customer journey

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Persona

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Information Architecture

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Manufacturer visits

Academy-Research@2x

Customer Mindsets
On synthesizing our customer research we could define 2 key Bedbuilder mind sets

Customer Mindsets
On synthesizing our customer research we could define 2 key Bedbuilder mind sets

Customer Mindsets
On synthesizing our customer research we could define 2 key Bedbuilder mind sets

The Stylist

“I love it because I made it”

The stylist wants to make a decision on every component of the bed to reflect her personal style and preference.

Strives to create the perfect bed. Will switch between online & in-store and seek feedback to make sure what they are getting is exactly right.

The Tweaker

“I need this headboard to be 10mm shorter”

The tweaker wants to make a minor adjustment to a bed they have seen in-store to meet their requirements, ie. height change, add storage.

PROTOTYPING

We set up a lo-fi clickable prototype using invision to help aid the customer conversations and also provide usability insights.

PROTOTYPING

We set up a lo-fi clickable prototype using invision to help aid the customer conversations and also provide usability insights.

PROTOTYPING

We set up a lo-fi clickable prototype using invision to help aid the customer conversations and also provide usability insights.

Snooze-lo-fis@2x
Snooze-evolution@2x

Defining the MVP

Defining the MVP

Defining the MVP

Through close collaboration with the lead developer, I was able to fine tune the complexity of the navigation and using Principle App I was able to accurately communicate subtle but necessary interactions.

Snooze-devices@2x

Atomic consistency

Atomic consistency

Atomic consistency

Alongside the finished interface designs, I produced a sketch file documenting all elements to keep the designs as consistent and re-usable as possible. This was an important tool for the development team to use and build an understanding for.

Snooze-Styleguide@2x

Learnings

Learnings

Learnings

Seek critical feedback early

Despite the close collaboration between design and build, there could have been more honest conversations had early on when defining the MVP. Our ambition blinded us early, which resulted in inadequate time for build feedback and a premature release.