Summary

Olympics Event App is a unique experience offering insight into everything Team USA, designed to build anticipation and drive viewership for the upcoming olympics.

Year

2024

Role

LEad Designer

Contribution

STrategy · UX · UI · Motion

Carousel R&D
Without a physical engine to guide accurate depth and position, it was time to experiment. Spline 3D proved to be the perfect tool to build out a spacial guide as to how each element should behave.
Personalized hometown heroes
To encourage discovery and athlete investment, I thought up a feature to bring dynamic home state athletes who've qualified for the Paris Olympics to the forefront.
Attention to detail
A novel experience shouldn't just show up in the big moments., it should be felt in every moment.
Character development
With hours and hours of raw interview footage, I partnered copywriting to construct a narrative and edit the unique athlete stories of family, determination and adversity.